67 PLACES YOUR LOGO CAN MAKE A LASTING IMPRESSION
So, your brand has a new, fabulous logo design and you obviously need to flaunt it. Having trouble thinking of places to display your new brand image? We’ve got a list of conventional and unconventional places you can show off your brand new logo so you can maximize your impressions. Check out our list:
- Social media profiles
- Interior office signage
- Exterior office signage
- On your website
- Website favicon
- Watermarks on any original photos/work
- Company vehicles
- ID badges
- Email signatures
- Email blasts
- Presentation templates
- Packaging
- Business cards
- Mugs
- Cups
- Water Bottles
- T-shirts
- Hoodies
- Hats
- Sweatpants
- Letterheads
- Envelopes
- Tradeshow banners
- Tradeshow table covers
- Tradeshow tents
- Business forms
- Pens
- Rulers
- Chip clips
- Jar openers
- Shot glasses
- Drink cozies
- Umbrellas
- Towels
- Golf balls
- Sun glasses
- Backpacks/draw-string sports bags
- Stick-on tattoos
- Plastic footballs, volleyballs, soccer balls, etc.
- Lanyards
- Compact mirrors
- Coasters
- Clocks
- Planners/Notebooks/Journals
- Folders
- Greeting cards
- Mouse pads
- Balloons
- Chap stick
- Highlighters
- Coolers
- Dog collars/leashes
- Fanny packs
- Tape measurers
- Bandanas
- Mini flashlights
- Phone cases
- Key chains
- Paper weights
- Car decals
- Notepads
- Stickers
- Stamps
- Frisbees
- Magnets
- Bottle openers
- Tote bags
Having a good brand is critical but if you do not have the proper exposure, it is a waste of time and money. Getting exposure means getting impressions. The more people that see the logo/brand, the more impressions you get. One example is a branded coffee mug. It gets impressions every day when people see it sitting on your desk in a busy office. If you have a home office and nobody sees the mug, it may not be a good choice. Likewise, the marketing material you choose to place your logo on should reflect your brand. If you own a beauty supply company, you wouldn’t want to make golf balls with your logo on it. Instead, you’d want to hand out compact mirrors with your logo on them at your store’s launch.
It is so important, especially for new brands and companies that have recently re-branded themselves to get positive, memorable exposure. The more you can expose your brand to the right people in the correct format, the more impressions you will receive, and in turn, the more memorable your brand will become.