Laura Smith, Author at ocreations A Pittsburgh Design Firm

10 Ways to Build a Lead Generating Website for Your Pittsburgh Business

10 Ways to Build a Lead Generating Website for Your Pittsburgh Business

Is your business' website providing ROI to you in the form of lead generation and sales? If not, then your website is not living up to its full potential! Many business owners call their company website a digital business card. We're here to say that business cards should be reserved for in-person meetings with clients. Instead, you should treat your website like a lead generating tool that passively generates revenue for you 24/7. The Internet is a vast ocean, [...]

By Laura Smith|2022-12-02T16:21:37-05:00December 2nd, 2022|

Sports Marketing: How to Design a Package That Sells

Sports Marketing: How to Design a Package That Sells

Whether you are watching from the stands or on the big screen, you are in good company when it comes to the love of sports. In 2022, the sports industry had a record 41% growth rate. With a built-in audience that is passionate about supporting their team, many businesses are taking advantage of sports marketing as a lucrative business opportunity. Sports Marketing is More Than Just Sporting Events Sports marketing means a whole lot more than just promoting games. [...]

By Laura Smith|2022-11-10T17:40:33-05:00November 10th, 2022|

Why a Marketing Manager Needs a Great Agency

Why a Marketing Manager Needs a Great Agency

If you are a marketing manager, then you have a lot on your plate. Between creating compelling content, tracking website analytics, and developing marketing plans, it's no wonder that many marketing managers feel overworked and understaffed. That's where partnering with a great marketing agency can make all the difference. While there are many advantages to partnering with a marketing agency, ocreations has compiled their top eleven most compelling reasons to work with one. Read on to learn how a [...]

By Laura Smith|2022-11-17T17:43:45-05:00November 17th, 2022|

5 Branding Best Practices

5 Branding Best Practices

5 Branding Best Practices for Your Business Written by ocreations guest blogger, Elena Stewart from elenastewart.com As a new business owner, you want your brand to stand out. But what if we told you branding is about much more than just finding the ideal color scheme or working out the perfect logo? Ocreations Design Solutions has the advice you need to start strong and attract your dream customers. Think of Branding in a Broader Sense You might think of [...]

By Laura Smith|2022-10-21T08:35:56-04:00October 21st, 2022|

Top 8 Creative Places in Pittsburgh

Top 8 Creative Places in Pittsburgh

Top 8 Creative Places in Pittsburgh When you think of places to get the creative juices flowing in Pennsylvania, Pittsburgh might not be the first place to come to mind. But Pittsburgh has much more to offer than yinzers and bridges. It’s filled with rich culture and history that has impacted and inspired its creatives. Here are the Top 8 most creative places in Pittsburgh to make sure you visit! Carnegie Museum of Art We’ll start off with the obvious [...]

By Laura Smith|2022-10-10T09:30:57-04:00October 7th, 2022|

Remote Team Development: Strategies for Success

Remote Team Development: Strategies for Success

Strategies for Success When Developing a Remote Team Working remotely is no longer unusual. In fact, many people prefer to work from home because it gives them some degree of flexibility over when and where they work and how they choose to get things done. There are also some benefits for employers, including fewer overhead costs. Employing remote workers comes with some unique challenges, though. It can be tough to keep your staff accountable, and it can be hard to build [...]

By Laura Smith|2021-04-08T11:35:07-04:00April 8th, 2021|

Web Design & Strategy Across Industries

Web Design & Strategy Across Industries

Web Design & Strategy Across Industries Websites are crucial to any business. They make your brand legitimate, and allow existing or new customers to learn more about your company, from anywhere in the world. Because a website is so public, it’s important to create a user experience and design that makes your brand unique and aesthetically pleasing, but also functional. Design and strategy are huge factors in developing a website. And, because business goals, services, products, personnel, and audiences differ [...]

By Laura Smith|2020-05-13T18:59:12-04:00May 13th, 2020|

How to Host a Successful Virtual Event

How to Host a Successful Virtual Event

Tips & Ideas for Hosting A Successful Virtual Event There has been a dramatic spike in virtual events since the start of the pandemic. Thinking about hosting your own? Learn the basics, ideas of different types of virtual events, and tips on how to make your first virtual event a success! First things first, what is a virtual event? A virtual event is a type of organized gathering, but online rather than in-person. The purpose of virtual events can [...]

By Laura Smith|2020-04-24T09:44:00-04:00April 24th, 2020|

WORKING AS A TEAM, REMOTELY

WORKING AS A TEAM, REMOTELY

WORKING AS A TEAM, REMOTELY Work from home has become a trend over the past few years with larger corporations. However, with the current global pandemic, work from home has become a demand for many companies, large and small. How can a team stay productive, and still work like a team, when working remotely? At ocreations, our team is used to all working in the same room, so the transition to all of us working remotely has been an adjustment. [...]

By Laura Smith|2020-04-15T18:01:42-04:00April 15th, 2020|

KEEP YOUR BUSINESS & MARKETING EFFORTS AFLOAT IN THE PANDEMIC

KEEP YOUR BUSINESS & MARKETING EFFORTS AFLOAT IN THE PANDEMIC

HOW TO KEEP YOUR BUSINESS & MARKETING EFFORTS AFLOAT IN THE PANDEMIC The pandemic has put a disruption in all of our lives, on a personal level and on a professional level. Many businesses are requiring employees to work from home. And, as a result of the economic decline, many businesses are cutting budgets – including marketing. If you’re in a marketing, design, or creative role at your place of work, now is the time to get even more innovative [...]

By Laura Smith|2020-04-09T16:03:55-04:00April 9th, 2020|

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