Laura Smith, Author at ocreations A Pittsburgh Design Firm

How to Stay Productive While Working From Home: Part II

How to Stay Productive While Working From Home: Part II

How to Stay Productive While Working From Home: Part II In light of the coronavirus pandemic, working people around the world are being asked to stay in their homes, and continue conducting business operations from the safety of their homes. Many of those working from home have never done so before, and are trying to make the best of the situation. Want more tips and tricks on how to stay productive while working from home? In Part I of our [...]

By Laura Smith|2020-04-02T12:19:01-04:00April 2nd, 2020|

Email Etiquette for Creatives: Part II

Email Etiquette for Creatives: Part II

EMAIL ETIQUETTE FOR CREATIVES: PART II It may be the start of a new decade, but email is still a large communication tool used among practically all professionals. Email can be a great communication tool to use to keep projects moving and communicate with groups of people at a time, but only if done properly. We gave you some basics in our first blog about Email Etiquette for Creatives. Whether you’re a graphic designer, web developer, marketing coordinator, or even [...]

By Laura Smith|2020-01-17T10:34:51-05:00January 17th, 2020|

On Air: Tips for Writing a Radio Spot Ad

On Air: Tips for Writing a Radio Spot Ad

ON AIR: WRITING A RADIO SPOT AD So, your client just asked you to help them with an ad. But, here’s the catch... you cannot use visuals, and you have less than a minute to get the message across to your audience through spoken voice (and sound effects). Radio spots require talented copywriting skills, attention to detail, and careful planning in order to create a memorable commercial. Here are some tips on what to consider when working on a radio [...]

By Laura Smith|2019-12-06T18:00:25-05:00December 6th, 2019|

Creative Copywriting in Advertising

Creative Copywriting in Advertising

CREATIVE COPYWRITING IN ADVERTISING Are you working on a major campaign for your company, or even a simple flyer to hand out at an event? No matter what you’re producing, you’ll need to make sure you have creative headlines and copy. Don’t get us wrong, visual design is extremely important. However, creative copywriting can be just as important to developing a strong, memorable campaign. So, what’s the deal with good headlines, and what should they achieve? At ocreations, we always [...]

By Laura Smith|2019-11-15T18:25:52-05:00November 15th, 2019|

Pros & Cons of a One Page Website

Pros & Cons of a One Page Website

ONE PAGE WEBSITES: PROS & CONS We’ve given you tips on websites, and we’ve given you tips on simple landing pages before a site goes live. Well, we’ve got some tips on something in between: one page websites. As with many other digital platforms, one page websites certainly have their advantages, as well as their disadvantages. Before deciding to make your site one page, it’s important to understand if this type of site will be good for your business, or [...]

By Laura Smith|2019-11-22T09:56:34-05:00November 22nd, 2019|

LinkedIn Company Pages: Do’s & Don’ts

LinkedIn Company Pages: Do’s & Don’ts

Do’s and Don’ts of LinkedIn Company Pages Have a LinkedIn company page for your business, and not sure how to make sure you’re using it to the best of your ability? Understanding proper etiquette for all social media platforms is important. LinkedIn is especially important, as you want to come across as professional as possible. Though we are a creative bunch at ocreations and like to have fun on our social media, we do understand the importance of remaining professional. [...]

By Laura Smith|2019-11-08T10:26:32-05:00November 8th, 2019|

Blogs vs. News: What’s the Difference?

Blogs vs. News: What’s the Difference?

BLOGS VS. NEWS: WHAT'S THE DIFFERENCE? So, you’re being told you should be writing blogs and news posts to keep your site relevant and ranked well, and totally lost on what to do and where to begin? Luckily, you’ve stumbled upon the right blog post! As a design and marketing agency, we must stay relevant and ranked well for SEO. How else would we be able to grow our business and show our clients that what we tell them to [...]

By Laura Smith|2019-11-01T10:33:49-04:00November 1st, 2019|

The Rewards of Donating Design

The Rewards of Donating Design

The Rewards of Donating Design Giving back to the community is always a great thing to do. And, what better way for designers and creatives to give back than donating time to design something for a local fundraiser, nonprofit, or charity? Not only does giving back give yourself (and/or your business) a feeling of doing something good for the community, it can also increase exposure for your design business. If you (or your business) are in search of new ways [...]

By Laura Smith|2019-10-25T11:14:46-04:00October 25th, 2019|

Typography Mistakes to Avoid

Typography Mistakes to Avoid

Typography Mistakes to Avoid! One of the most important elements of design is typography. There are so many important components that go into creating typography that people will read and remember. Here’s an ocreations official typography checklist of rookie mistakes to avoid to take your typography skills to the next level! Use this checklist when proofing your design to clean it up and make it top-notch! Tracking & Kerning Sure, our design programs allow us to customize the copy in [...]

By Laura Smith|2019-10-10T08:27:20-04:00October 10th, 2019|

Do’s and Don’ts of Your First Trade Show: Part III

Do’s and Don’ts of Your First Trade Show: Part III

Do’s and Don’ts of Your First Trade Show: Part III – Even More Tips for Your First Art Fair The ocreations team has gone on the road with clients to trade shows, and even for personal projects! Most recently, ocreations Art Director Nina, took her talents to the Bitchcraft Fair at the David L. Lawrence Convention Center. In Part III, we’ll give you even more tips and resources from Nina’s Bitchcraft Fair experience, that’ll leave you feeling more than ready [...]

By Laura Smith|2019-10-04T10:38:05-04:00October 4th, 2019|

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About Laura Smith