Children’s Dimetapp – Digital Campaign

Client: Foundation for Consumer Healthcare / Children’s Dimetapp

Foundation Consumer Healthcare is a Pittsburgh-based company. The company focuses on over-the-counter (OTC) healthcare products for consumers. Foundation’s management team is comprised of industry leaders with unparalleled experience in the development, marketing, and commercialization of prescription and non-prescription medicines. One of the many brands they work with is Children’s Dimetapp, which has a product line for children’s cold, cough, allergy symptom relief.

Project & Goal:

Design a digital campaign to promote the Children’s Dimetapp products. Additionally, the goal was to refresh the brand look, feel, and voice.

Solution:

The ocreations team created a series of static and animated graphics for Instagram, Facebook, and Pinterest. The social media ads had unique, catchy headlines.

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