5 Branding Best Practices for Your Business Written by ocreations guest blogger, Elena Stewart from elenastewart.com As a new business owner, you want your brand to stand out. But what if we told you branding is about much more than just finding the ideal color scheme or working out the perfect logo? Ocreations Design Solutions has the advice you need to start strong and attract your dream customers. Think of Branding in a Broader Sense You might think of [...]
EMAIL ETIQUETTE FOR CREATIVES Texting, Snapchatting, and Facetiming – these all make emails seem like a blast from the past. However, in the professional realm, emails are still one of the top forms of communication. Because we’ve generally become more casual with our methods of communication, it’s important to take a step back and make sure our messages stay professional in a professional setting. It is definitely challenging to switch gears from texting friends and family, to writing out [...]
THE 411 ON INSTAGRAM STORIES & HIGHLIGHTS New to the Instagram world and need to catch up? We’ve got you covered. New features like Instagram stories and highlights may seem daunting, but can actually be a lot of fun, and ultimately attract more followers. So, what are Instagram Stories? Instagram stories are a relatively new feature for Instagram users, and have come a long way since their entry to the platform in 2016. Stories are a great way [...]
SPRING CLEANING CHECKLIST FOR SOCIAL MEDIA It’s that time of year – we’re all coming out of winter hibernation and ready to get organized. Taxes are being filed, houses are being decluttered, and now it’s time for our social media accounts to get a good spring cleaning. Here’s our checklist of things to do to clean up your social media accounts for your business. Update your profile pictures. Make sure all of your social media accounts have the same [...]
BEDFORD SQUARE: A HISTORICAL LANDMARK IN PITTSBURGH’S SOUTH SIDE Ocreations' one year anniversary settling in at 19 Bedford Square is just around the corner. Over the past ten years, ocreations has continued to grow and evolve. In 2016, Shawn and Emilia O’Mara formed oprop LLC, a property company, and purchased 19 Bedford Square, also known as South 12th Street in Pittsburgh’s historic South Side Flats neighborhood. Records indicate that the building was built sometime between 1865 and 1880. It’s been vacant [...]
WRITE THE PERFECT INSTAGRAM BIO FOR YOUR BUSINESS When developing social media marketing plans for a business’s Instagram account, the emphasis is mostly placed on the content that will be produced and shared, since that’s what social media is meant for. However, many businesses often overlook their bio, the 150 characters that introduce the brand to the world of Instagrammers. Much like a tweet, this bio should be short, but powerful. Here are some tips on how to make your [...]
