BRANDING – MORE THAN JUST A QUICK LOGO When your business is in its beginning stages, you immediately think about getting a logo ASAP. Sure, there are online sources that can make you a $20 logo, but at that price, you’re getting a single icon, not a brand. It is important to realize that there is a lot more than goes into the creation of a brand than meets the eye, and a logo is merely a stepping stone [...]
USE THE 5 SENSES WHEN PLANNING YOUR NEXT TRADE SHOW BOOTH There is a lot of planning that goes into trade shows and creating a captivating booth. What will make potential customers flock to your booth? Of course, there are numerous visual elements to take into consideration, but there is also a lot more than meets the eye when it comes to trade show strategy. Need some creative ideas to make your booth the most popular at your company’s [...]
A BEGINNER’S GUIDE TO PRESS CHECKS Going to your first press check and don’t know what to expect? A press check is the final step before the project goes to print so you can make sure the files are going to print exactly as you (or your company) envisioned. It’s important to know how to conduct yourself heading in, since a press check is your last chance to alter aspects of the piece before dozens, hundreds, or maybe even [...]
START MAKING SNAPCHAT ADS Snapchat filters are a great tool for businesses to promote themselves, but now Snapchat has recently developed Snapchat Ad Manager, where businesses can create full advertisements that pop up while Snapchat users are viewing stories and subscriptions. Because this feature is relatively new, it is a great opportunity for your business to tap into early on and be one of the first to utilize Snapchat Ads. The Snapchat Ad Manager guides users through [...]
THE DO'S AND DON'TS OF EMAIL MARKETING Email is a tricky marketing tool, in the sense that every day, inboxes are flooded with emails – especially from large companies. However, many people are also overwhelmed on the daily by many other types of advertising (web, print, social media). With all of this in mind, how can you stand out from the crowd and get increased engagement from your subscribers? There is a lot of strategizing that goes into email marketing, [...]
STEER YOUR BUSINESS TO SUCCESS WITH VEHICLE WRAPS In need of a unique way to advertise your business? You may want to consider getting a vehicle wrap. Vehicle wraps are often created from large vinyl stickers that are applied to the vehicle. What a Designer Needs: A blueprint of the vehicle. Getting an official vehicle blueprint is crucial in beginning the design process for this type of project. It gives the designer(s) a better idea of the [...]
UX IN GRAPHIC DESIGN UX design, or user experience design, is a rapidly growing career path in the creative industry. Although UX design jobs are very different from graphic design jobs, it is important that each understands and utilizes the other’s methods during every project. It is highly important that graphic designers not only design something that is visually appealing, but something that is also functionally appealing. Here are some things that UX designers do that graphic designers should [...]
COLOR-TURAL CONTEXT: COLOR PERCEPTIONS ACROSS VARIOUS CULTURES When studying color for advertising or design courses, we’re always given the basics, and often just the basics for our own culture. However, when working with clients on an international level, it is important to understand various cultures and their interpretations of colors. The infographic below illustrates 84 different feelings, and the colors that represent each across 10 different cultures. It is worth it to really study these and understand how [...]
GIVE YOUR LINKEDIN PAGE A MAKEOVER One of the best social tools for businesses and professionals is LinkedIn. If you want to get as many significant connections as possible and grow your business, it’s important that your LinkedIn is top-notch. If you think your company LinkedIn page is in need of a makeover, check out our tips on how to make your page stand out among the rest. 1. Make sure everything is updated (profile picture, contact info, etc.) Does [...]
SUBLIMINAL MESSAGING IN LOGOS What makes a brand unique? The logo or icon it associates itself with. Something that can make a logo unique is designing a subliminal message into the logo. WHAT IS A SUBLIMINAL MESSAGE? It’s basically a hidden message within a logo. If you look closely at certain logos, you may notice it’s more than what meets the eye at a first glance. If your brand’s logo has subliminal messaging, it demonstrates that your brand is [...]
