social media Archives - ocreations A Pittsburgh Design Firm

KEEP YOUR BUSINESS & MARKETING EFFORTS AFLOAT IN THE PANDEMIC

KEEP YOUR BUSINESS & MARKETING EFFORTS AFLOAT IN THE PANDEMIC

HOW TO KEEP YOUR BUSINESS & MARKETING EFFORTS AFLOAT IN THE PANDEMIC The pandemic has put a disruption in all of our lives, on a personal level and on a professional level. Many businesses are requiring employees to work from home. And, as a result of the economic decline, many businesses are cutting budgets – including marketing. If you’re in a marketing, design, or creative role at your place of work, now is the time to get even more innovative [...]

By Laura Smith|2020-04-09T16:03:55-04:00April 9th, 2020|

16 Ways to Generate More Social Media Content

16 Ways to Generate More Social Media Content

16 Ways to Generate More Social Media Content It’s the start of a new year, which means you’re setting goals for yourself and your business. What better resolution than to generate more content for your social media on a consistent basis. Not sure where to start? Luckily we have ideas that will keep your social media account active throughout the year! Videos If your brand has any type of existing video content on your website, on a YouTube page, etc., [...]

By Dustin Lawson|2020-01-10T10:30:17-05:00January 10th, 2020|

LinkedIn Company Pages: Do’s & Don’ts

LinkedIn Company Pages: Do’s & Don’ts

Do’s and Don’ts of LinkedIn Company Pages Have a LinkedIn company page for your business, and not sure how to make sure you’re using it to the best of your ability? Understanding proper etiquette for all social media platforms is important. LinkedIn is especially important, as you want to come across as professional as possible. Though we are a creative bunch at ocreations and like to have fun on our social media, we do understand the importance of remaining professional. [...]

By Laura Smith|2019-11-08T10:26:32-05:00November 8th, 2019|

How to Spot a Fake Instagram Influencer

How to Spot a Fake Instagram Influencer

How to Spot Fake Instagram Influencers If your brand is searching for an Instagram influencer to work with, it’s important to get the right person to work with. Instagram influencers can benefit your brand in a multitude of ways. One of the most important benefits is that they build your brand's credibility. This is why it is so important to find the right person. With the increasing number of influencers, there is also an increase in the possibility of coming [...]

By Laura Smith|2019-06-14T09:57:49-04:00June 14th, 2019|

EMOJIS: THE BASICS

EMOJIS: THE BASICS

EMOJIS: THE BASICS Emojis (pronounced “ee-moh-jee”) have become a new and popular way for people and brands to converse with one another. They’re internationally used, for personal and even business purposes. What are they? What makes them so popular? How do you use them? And what do they mean? What Are They? The Japanese term, emoji, means “pixel character.” Emojis have become widely used across a variety of platforms including: desktop devices, mobile devices, messaging services, social media platforms, [...]

By Laura Smith|2019-03-29T15:15:13-04:00March 29th, 2019|

The ABC’s of Social Media

The ABC’s of Social Media

THE ABC’s OF SOCIAL MEDIA Is social media not your forte? If you don’t know what a DM or a GIF is, we’ve compiled a list of the social media ABC’s to learn some of the terms that are commonly used in the digital sphere. There are a lot of acronyms and shorthand words – here’s a cheat sheet to get you started! A is for Analytics Describes the data that is collected from social media platforms, and activities [...]

By Laura Smith|2019-03-15T06:11:17-04:00March 14th, 2019|

Hashtags for Every Day of the Week

Hashtags for Every Day of the Week

HASHTAGS FOR EVERY DAY OF THE WEEK! Just like daily specials at a restaurant or bar, the world of social media has caught onto daily trends, using hashtags. Hashtags are great for increasing visibility and engaging in your online community. Participating in day of the week hashtags shows your enthusiasm to interact with your followers and the digital world. So, here are some popular hashtag ideas to use in your upcoming social posts! #HashtagHaveFun SUNDAY #SelfieSunday Posting a [...]

By Laura Smith|2019-03-15T06:11:18-04:00March 1st, 2019|

Powerful, Almighty, LinkedIn Admin

Powerful, Almighty, LinkedIn Admin

Powerful, Almighty, LinkedIn Admin So, your company has a LinkedIn company page - what does it all mean? Who can post? How can you grant posting privileges to other users? Have no fear, your LinkedIn Admin help team is here! TYPES OF PAGE ADMINISTRATORS Designated Admin This is the main admin for your company page. The designated admin can make edits to the page, add more admins, and post updates. Sponsored Content Poster A Sponsored Content poster [...]

By Laura Smith|2019-03-15T06:11:18-04:00February 15th, 2019|

TESTIMONIALS: HOW TO GET THEM & WHAT TO DO WITH THEM

TESTIMONIALS: HOW TO GET THEM & WHAT TO DO WITH THEM

TESTIMONIALS: HOW TO GET THEM & WHAT TO DO WITH THEM One of the best ways to grow as a company is to get customer testimonials and use them to your advantage. Testimonials are a great way to learn from your customers and see how you and your employees performed on a project. They’re also a great tool to use to show potential new customers, and ultimately generate new leads for your company. So, how do you get testimonials, [...]

By Laura Smith|2019-03-15T06:11:18-04:00February 1st, 2019|

EMAIL ETIQUETTE FOR CREATIVES

EMAIL ETIQUETTE FOR CREATIVES

EMAIL ETIQUETTE FOR CREATIVES Texting, Snapchatting, and Facetiming – these all make emails seem like a blast from the past. However, in the professional realm, emails are still one of the top forms of communication. Because we’ve generally become more casual with our methods of communication, it’s important to take a step back and make sure our messages stay professional in a professional setting. It is definitely challenging to switch gears from texting friends and family, to writing out [...]

By Laura Smith|2019-03-15T06:11:18-04:00December 21st, 2018|