STAYING ORGANIZED IN A CREATIVE ENVIRONMENT Having a lot of projects at hand is not a bad problem to have. Having a lot of projects and being disorganized IS a bad problem to have, but is an easy problem to solve. At ocreations, we deal with many clients at once, and at times we have multiple people working on the same project. How do we stay organized? Here are some of our tips: Have a Place to Save [...]
GIFS – Where and How to Use Them Effectively in Marketing and Advertising The beloved GIF – whether you pronounce it like “gift” without the “t”, or like “jiff”, these little graphics are making a big impression in the world of marketing and advertising. GIFs are often created from movie clips or shows and used for casual texts or tweets. However, GIFs can be used for many other purposes in the professional realm. Here are some ideas to add [...]
ARE YOUR SOCIAL MEDIA ACCOUNTS BEACH-BOD READY? Just like working out at the gym and getting your beach body ready, it’s important to make sure your business social media accounts are ready for the summer! Here are a few ideas for your social media accounts have a little bit of fun this season: SHOW THE BRAND/COMPANY HAVING FUN Does your company host summer company picnics? Do your employees do any team-building exercises? Anything that shows your company can [...]
67 PLACES YOUR LOGO CAN MAKE A LASTING IMPRESSION So, your brand has a new, fabulous logo design and you obviously need to flaunt it. Having trouble thinking of places to display your new brand image? We’ve got a list of conventional and unconventional places you can show off your brand new logo so you can maximize your impressions. Check out our list: Social media profiles Interior office signage Exterior office signage On your website Website favicon Watermarks [...]
A FRESH LOOK AT STOCK PHOTOGRAPHY VS. COMMISSIONED PHOTOGRAPHY Do you want the salad bar to customize and fit your needs, or will the pre-made salad work? Choosing a type of photography is a lot like choosing a salad… When creating a website, developing marketing materials, or posting on social media, it is always important to have high quality photos. They resonate well with viewers, and give the perception that your company is as high quality as the photos you utilize. [...]
